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French fashion house Chanel is paying homage to artistic icons with the help of its Le Vernis de Chanel nail polishes.

LVMH-owned cognac maker Hennessy is continuing to chase perfection in its award-winning advertising campaign about the drive and determination needed to accomplish goals.

British automaker Jaguar Land Rover is reaffirming its commitment to helping veterans with a new hiring program.

Apparel and accessories destination Armarium is bringing the on-loan business model to luxury fashion with a Web site and mobile application.

Merchants are having a bigger impact on shoppers’ payments behaviors and encouraging the transition to mobile compared to universal wallets such as Apple Pay, according to a new report from Mercator Advisory Group.

Luxury Daily's live news from April 19 - Yoox Net-A-Porter gains Middle Eastern insights via new investor; Hudson’s Bay Company centralizes communications activities across banners; Calvin Klein creative change rumored to make way for Raf Simons; Luxury Collection launches open call for global explorers.

Today in luxury marketing - Designer musical chairs affects eyewear license operations; Rémy Cointreau shares jump on China cognac recovery; A new battle to build the world’s tallest…marketing platform?; Quality woes a challenge for Tesla’s high volume car.

Brands are facing a significant problem with distribution solutions.

As Calvin Klein’s head creatives exit the company, it has reignited speculation about Raf Simons’ rumored appointment at the U.S. fashion label.

Starwood Hotels & Resorts’ The Luxury Collection is inspiring user-generated content from its Instagram community through a social contest.

Yoox Net-A-Porter Group is looking to expand its presence in the Middle East with the help of a new investment from Dubai’s Alabbar Enterprises.

Saks Fifth Avenue parent Hudson’s Bay Company has created a new Corporate Communications and Public Relations division as it works to share best practices across its retail brands.

French fashion house Christian Dior is bringing its jewelry and apparel closer together with the Archi Dior campaign.

Italian fashion label Valentino is paying homage to women’s ability to multitask with a capsule collection inspired by DC Comics' Wonder Woman.

The Peninsula Hotels is highlighting its own artistry by showcasing the work of other “Legendary Artisans” in its shopping arcade.

British automaker Bentley is bringing worlds together in the name of palliative and hospice care.

Financial technology firm VULT is aiming to alter the way investors view the diamond industry by turning the precious stones into a genuine asset.

With mobile messaging chatbots and social media marketing opportunities rushing to the forefront of marketers’ minds, standalone commerce applications may only prevail for brands with the wherewithal and audience size to maintain ongoing support.

Luxury Daily’s live news from April 18 - Burberry taps fresh talent with spokesmodel Lily James; Nordstrom plans job cuts to promote growth, efficiency; Audi lends support to heroes in Marvel film placement; Stuart Weitzman lets brides express personal style through shoe selection.

Today in luxury marketing - Armani seeks to entice fashionistas in 'key market' Russia; Luxury makers rethink strategies; Buy a condo, get a private jet: Luxe amenities reach new heights; Audi tests the frontier of virtual reality technology.

For luxury brands, the chief value of content marketing lies in its ability to reel in, persuade and evangelize the most discerning audience in a language and elevated aesthetic that is particular to luxury.