Photo Galleries

The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?

Department store chain Nordstrom is planning a reduction of 350-400 jobs in its corporate center and regional support offices to better position itself for growth.

Shiseido Americas Corporation, a subsidiary of Japanese beauty company Shiseido Inc., has appointed industry veteran Jill Scalamandre the president of its newly created Global Makeup Center of Excellence.

German automaker Audi is proving the ability of its SQ7 vehicle to create a relaxing drive even in the face of chaos.

Footwear and accessories label Stuart Weitzman is giving brides-to-be more options to make a shoe statement on their big day.

British fashion label Burberry has chosen actress Lily James as the new face of its My Burberry fragrance.

Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.

Italian fashion label Ferragamo is helping consumers upgrade their weekend attire with the launch of a dedicated Off-Duty collection.

Formal listening programs are effective but heavily underutilized, according to new research by the Shullman Research Center.

Swiss watchmaker IWC Schaffhausen is paying tribute to the Tribeca Film Festival and its own dedication to the world of filmmaking with a special-edition timepiece designed for the event.

Italian furniture maker Poltrona Frau made its presence at Milan Design Week known by bringing its products to life.

Leading Real Estate Companies of the World’s Luxury Portfolio International is adapting to changing real estate models by establishing a relationship with Concierge Auctions.

For the first time, online sales on the iPhone – which have been growing steadily – caught up with purchases completed on the iPad during the first quarter of 2016, according to new data from Bizrate Insights.

Support and outreach have been common themes lately in the world of marketing.

Luxury Daily's live news from April 15 - Tod’s highlights iconic imagery in Jean-Paul Goude retrospective; Estée Lauder fashions natural partnership with Victoria Beckham; Montblanc taps Hugh Jackman as North American brand ambassador; Four Seasons Hong Kong gives dining 8 stars.

Today in luxury marketing - French firms race to meet quotas for women on boards; American Vogue publisher talks strategy shifts; Luxury goods spending by Chinese tourists down 24pc in March: Global Blue; Ferrari's luxury ambitions may need strategy reset.

With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?

Beauty marketer Estée Lauder is bringing a posh appeal to its cosmetics with the launch of a collection with designer Victoria Beckham.

Four Seasons Hotel Hong Kong is bringing together three of its top chefs for a culinary event that spans continents.

Italian fashion label Tod’s is paying homage to decades of art by sponsoring an exhibition by quirky artist Jean-Paul Goude’s at the Pac Padiglione d’Arte Contemporanea.

Germany’s Montblanc is extending its relationship with actor Hugh Jackman, naming him its North American brand ambassador.