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Never before has great, iconic luxury brand equity counted for less in the face of tepid, inadequate, even arrogant, service, voice or attention.

Italian fashion house Versace is scouting talent from its fans to design a series of handbags using the new Palazzo Empire purse as the basis.

Swiss jeweler Piaget’s latest global advertising campaign is exploring its legendary boldness through a series of visual effects emanating from the center of its pieces.

Four Seasons Hotel Boston is encouraging local Bostonians to follow the yellow brick road for a “The Wizard of Oz”-themed staycation.

Appliance maker Jenn-Air is furthering the connectivity of its product offerings with the introduction of a WiFi-enabled refrigerator.

Brussels’ international airport and metro station was the target of dual terrorism attacks this morning.

France’s Chanel Beauty leads its industry in establishing a strong emotional connection with consumers through a foundation of intimacy, according to a new report from MBLM.

U.S. fashion label Michael Kors is proving that technology can be both glamorous and effortless with the introduction of the Michael Kors Access smartwatch.

British fashion house Burberry is acquainting consumers with its Mr. Burberry scent ahead of its official unveiling.

Starwood Hotels & Resorts is set to become the first United States-based hospitality brand to open for business in Cuba in more than half a century.

Prime residential rents across the globe fell by 1.1 percent in 2015, according to a new report by Knight Frank.

New luxury travel company Immidia is launching its app with a promise to be Uber for yachts.

Pinterest’s recent move to open its ad platform to all brands has the potential to significantly disrupt budgets this year, especially among marketers seeking to test direct response advertisements and target forward-looking mobile users.

Luxury Daily's live news from March 21 - Galeries Lafayette builds on heritage for Paris flagship remodel; Kering opens debate to draw attention to cinematic inclusivity; Marriott, Starwood renew merger plans with updated agreement; Maserati celebrates Italian culture through Royal Academy of Arts alliance.

Today in luxury marketing - Even Donald Trump can't make Italian tailor Brioni great again; De Beers goes into second-hand diamond market; Luxury hotels in Paris: How the city's grand hotels are evolving for the future; Behind Prada’s Christophe Chemin collaboration.

Many of the realities that contributed to SMS's ugly-duckling reputation have changed significantly.

Lifestyle publication Robb Report is expanding its brand voice to Germany with the launch of a licensed title produced by publishing house Jahreszeiten Verlag.

Kering is returning to the Festival de Cannes to explore the role of women in film and build awareness for the need for diversity within the industry.

French department store chain Galeries Lafayette’s Paris flagship is about to get a makeover.

Italian automaker Maserati is partnering with the Royal Academy of Arts to celebrate a pivotal moment in Venetian art.

Starwood Hotels & Resorts has signed an amended definitive merger agreement with Marriott International, judging the hotelier’s revised acquisition offer as superior to a competing proposal.