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Luxury Daily's live news from Oct. 15 - Bentley ups African presence with Moroccan showroom; Veuve Cliquot lengthens its Polo Classic via branded prints; Givenchy spurs inspirational memes for latest fragrance effort; Four Seasons takes weekly “byte” of Silicon Valley networking potential.

Today in luxury marketing - Burberry shares plunge on weak H1 retail sales; Luxury London home prices seen rising 21.5pc in next five years; Diversity in fashion advertising does sell; Tesla beams down "autopilot" mode to Model S.

We have been discussing mobile conversion—a challenge faced by everyone from merchants to payments companies to consumers.

Four Seasons Hotel Silicon Valley, CA, is enticing its techy neighbors to stop by for post-work cocktails on a weekly basis.

French fashion house Givenchy is encouraging its enthusiasts to “Live Irrésistible,” to promote the brand’s latest fragrance venture.

LVMH-owned Champagne brand Veuve Clicquot is elongating its Polo Classic through a collaboration with photography and interiors brand Gray Malin.

British automaker Bentley Motors is increasing its international dealership network with the opening of an outpost in Morocco.

NEW YORK – For cross-channel efforts to succeed, panelists at Luxury Interactive 2015 Oct. 14 agreed that marketers must concentrate less on silos and more on internal collaborations.

NEW YORK – A mobile-first approach has caused Barneys New York to reconfigure how responsive design is understood across channels, according to a senior executive from the retailer at Luxury Interactive 2015 on Oct. 14.

NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.

NEW YORK – While luxury brands typically know the best practices in client building, most are not practicing these strategies for their own customers, according to the CEO of the Luxury Institute at Luxury Interactive 2015 Oct. 14.

Italian fashion house Emilio Pucci is reinventing wheels with the launch of a new limited-edition skateboard line featuring the vibrant prints that are the brand’s hallmark.

NEW YORK – As mobile and multichannel buying experiences become more prevalent, responsive Web design is the key to maximizing efficiency, according to a panel at Luxury Interactive 2015 on Oct. 14.

Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.

NEW YORK – Brand executives taking part in the "Search vs. Display Advertising" panel at Luxury Interactive 2015 Oct. 14 agreed that shifts in the way Google displays search results are shaking up marketers’ advertising methods.

Luxury Daily's live news updates from Oct. 14 - Bottega Veneta celebrates artistic collaborators in new tome; Bulgari helps consumers find inner diva within Harrods exhibit; Mercedes-Benz brings design aesthetic indoors with first interior project; Tag Heuer looks beyond Deflategate, names Tom Brady ambassador.

Today in luxury marketing - Neiman Marcus delays IPO; The impact on luxury timepieces from China’s slowdown; Nordstrom aims for $20B in sales by 2020; Bentleys and Bordeaux: Chinese newcomers drive Vancouver's luxury market.

Italian fashion label Bottega Veneta is providing a comprehensive view of the artistic collaborations that have defined its advertising campaigns since 2002 in a new book.

German automaker Mercedes-Benz is creating a home away from home for jetsetters through a set of residential properties developed with Frasers Hospitality Group.

Swiss watchmaker Tag Heuer has named professional NFL footballer Tom Brady its newest brand ambassador.

Italian jeweler Bulgari will host a pop-up installation within British department store Harrods to explore some of its most glamorous celebrity fans.