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Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.

The Peninsula Chicago is giving the public a rare chance to view Korean art with a lobby exhibit in collaboration with Pearl Lam Galleries.

Swiss watchmaker Hublot is drawing attention to its position as official timekeeper and official watch of the FIFA World Cup with the debut of a large scale countdown clock.

British fashion label Burberry is teaming up with Snapchat to give the platform’s users an exclusive first look at its spring/summer 2016 runway collection the night before it debuts.

During the holiday season, luxury brands and retailers spend an average of 26 percent of their annual marketing budgets, according to new research from the Shullman Research Center and Kantar Media.

Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts, according to a new report from L2.

French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign.

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

NEW YORK – Although the medium is undergoing a period of change, print is still an invaluable vehicle for luxury marketers to reach target consumers, according to the publisher of WSJ. Magazine at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.

British automaker Bentley Motors is promoting its new Bentayga SUV with a new mobile application responsive to consumer emotion.

Swiss watchmaker Omega is putting the focus on women with the opening of a female-centric exhibit in Milan.

NEW YORK – A Resource/Ammirati executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 stated that retailers must step up efforts to leverage smartphones to activate in-store experiences, including via typically untapped sources such as user-generated content and social media.

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Italian fashion label Gucci is bringing its cruise 2016 collection to life through a dance party film.