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According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.

As consumers looked to reinvent themselves through New Year’s resolutions, luxury brands placed themselves in the center of their search.

Germany’s Montblanc is furthering its connection to notable figures with the introduction of President John F. Kennedy writing instruments and a microsite.

Italian retailer Luisa Via Roma is reaching out to fashion-savvy readers of Vogue with an advertising placement on the publication’s mobile site.

French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.

British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.

Publishing conglomerate Condé Nast is Luxury Daily’s 2014 Luxury Publisher of the Year for its move toward industry transparency and its evolution beyond traditional print in the luxury publishing sector.

Wealth-X is Luxury Daily’s 2014 Researcher of the Year for its comprehensive examination of ultra-high-net-worth individuals.

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

Automaker Lexus updated its holiday graphics interchange formats, or GIFs, campaign to include shareable options for New Year’s.

Swiss watchmaker Omega is starting a social conversation with a new photo series that has launched on its social pages.

The London Classic Car Show will inaugurate its first classic car event ever as a kick-off to the New Year and London automotive events in 2015.

Italian fashion label Prada is anticipating “Discover Corners,” a window display project that will be released online Jan. 9.

The digital presence of a luxury brand is increasingly important for the consumer's purchasing decision, but among luxury watch and jewelry brands 90 percent do not offer clear pricing information online, according to a new study from L2.