In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels.
Vogue Italia and Pepsi have partnered to present the "Pulse of New Talent,” a fashion collaboration that showcases the talent of 10 designers from around the world.
High-end technology accessories maker Brikk is launching a Lux Nikon DF Camera and Luk Nikkor 14-24 F/2.8 Lens, both encased by 24k yellow gold and stingray leather.
Italian jeweler Bulgari is continuing to spread awareness for its ongoing 130th anniversary celebrations with a video series exploring different aspects of its identity.
Online marketplace Lofty is reinterpreting how consumers buy and sell fine art, antiques and collectibles in the digital space by opening peer-to-peer communications.
British crystal maker Waterford is looking to stay top-of-mind among holiday shoppers with consistent email campaigns for its ornaments and gifting sets.
Germany’s Buben & Zorweg, maker of high-end watch winders, safes and cabinets, is showing that its repertoire extends into fine clockmaking with the release of the Allure table clock.
Attending a yacht show is just another part of the fall season for yacht brands and consumers and this weekend the two camps will meet again at the Fort Lauderdale International Boat Show, one of the largest in the United States.
Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.
