Italian fashion label Salvatore Ferragamo is bringing its fall/winter 2014 ready-to-wear collection to life with a digital trunk show supported by the styles of four fashionable women.
Department store chain Neiman Marcus and New York retailer Bergdorf Goodman are strengthening their association to the fashion industry with an exclusive fragrance collection.
British powerboat maker Hunton is setting up a display through Sept. 14 at Harrods to capitalize on the international traffic and the retailer's high-profile social media presence.
The Ritz-Carlton, Berlin, is giving guests a sensory experience with the newly opened Fragrances bar, which serves Diageo-based beverages inspired by iconic scents from Armani and Yves Saint Laurent.
Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.
British footwear and accessories label Kurt Geiger is showing the fantastical side of its autumn/winter 2014 collection with a fairy tale-themed campaign video.
As retailers and fashion brands begin to pay more attention to discerning male consumers, British fragrance house Penhaligon’s developed a full range of grooming products.