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Italian fashion house Gucci hosted a private screening of its brand documentary during Paris Haute Couture week to become part of the festivities.

French fashion brand Dior filmed famous attendees of its Haute Couture runway show talking about the collection to sustain interest.

France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.

The Super Bowl is visiting the New York region for the first time and luxury hotels are not idly waiting for the traffic to come to them.

Audi of America is equipping dealership employees across the country with an iPad application that improves customer service and streamlines the car buying process.

Giorgio Armani and Chanel are among the fashion advertisers that sought reader attention in the February issue of Condé Nast’s W magazine’s annual Movie issue to show its connection to Hollywood.

Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.

The number of Chinese ultra-high-net-worth individuals with $500 million will grow 6 percent in 2014, rising to 535 people, while the total population of China’s ultra-high-net-worth individuals is not set to grow, according to a new report by Wealth-X.

Italian fashion house Fendi is the sole benefactor of the project to restore the Trevi Fountain and the Four Fountains in Rome.

British apparel brand Burberry is presenting the full look of its ongoing spring/summer 2014 collection campaign with a social video that marries the marketer’s fashions, runway show and cosmetics to create a well-rounded image.

Italian fashion brand Valentino opened a new Paris flagship store dedicated entirely to menswear to create a shopping destination for sartorially-inclined men.

Is it best for luxury hotels to veer toward familiar narratives or search for something novel when crafting Valentine's Day packages?

British automaker Aston Martin is winding down its Centenary celebrations by exploring the significance of its DB line in a four-part film series.

Fine jewelry maker David Yurman is seeking the opinions of its Facebook fans to generate an enthusiast-approved gift guide for Valentine’s Day.

I have spent nearly two decades on the agency and brand side of the advertising ecosystem, and although I recently joined ad tech myself, I still think like a buyer and I am frustrated.

A defining quality of most luxury brands is that they have stood the test of time. However, the emergence of digital technology has changed the way that consumers interact.

New York-based luxury retailers are celebrating having the Super Bowl in their hometown for the first time with football-inspired events of their own.