British automaker Aston Martin is renewing its partnership with bespoke British shoemaker John Lobb to produce the second incarnation of the Winner Sport driving shoe meant to fortify bonds with brand loyalists.
Facebook is making a bigger push to be the king of mobile and social advertising this holiday season with a new mobile advertising product that will likely appeal to marketers looking to retarget consumers who have already downloaded a brand’s mobile application.
The explosive growth of digitized payments – people paying for things with debit and credit cards instead of cash – combined with online banking adoption has set the stage for a mobile banking and marketing revolution.
French fashion house Louis Vuitton faces a transitional period following the announcement of creative director Marc Jacobs' departure after 16 years with the heritage brand, a move that has caused a wait-and-see outlook within the fashion community.
U.S. fashion brand Ralph Lauren is showing its commitment to restoring historic Paris arts school École des Beaux-Arts by staging its first runway show Oct. 8 outside the United States at the venue.
Eighty-eight percent of hotel brands feature a mobile-optimized site and 75 percent of hotels have invested in brand-specific apps or capitalize on parent company iPhone and Android apps, according to a new study by L2 Think Tank.
Dior, Chanel and Giorgio Armani are promoting fragrance and personal care products in Condé Nast-owned Tatler’s 220-page October issue in addition to apparel and accessories as a way to display a branded look for readers.
Mercedes-Benz USA is looking out for owners with a 24/7 roadside assistance application that guides drivers through difficult situations such as flat tires and locked doors.
Neiman Marcus Group is looking to revitalize its ecommerce before the holiday season's fervor begins by offering permanent free shipping and returns year-round for all domestic purchases made through neimanmarcus.com and bergdorfgoodman.com as well as at retail locations.
Italian fashion house Fendi is promoting its fall/winter 2013 menswear collection with a meditative and print-like video that showcases products more effectively than typical promotional videos.
Italian label Bottega Veneta is strengthening its foothold in Milan’s high-fashion district with the brand’s first maison, a move that is likely to generate interest in the brand and increase foot traffic to the retail space.
French fashion label Christian Dior is holding its Dior Auction Oct. 1-10 where exclusive items and experiences will be auctioned off to raise funds for cancer organization Look Good Feel Better that helps women cope with the physical and emotional toll taken by cancer.
French jeweler Cartier is expanding the reach of its publication, Art magazine, to a wider audience through a new iPad application that allows readers to experience the issue with interactive features.
Four Seasons Toronto is beginning a month-long birthday campaign with a social media contest that asks fans and followers to post celebratory images for a chance to win a Toronto and New York trip for two.
Mobile and social are not only changing the way we buy everything from food and clothes to electrical goods and cars—they are radically influencing the way we gather and share information about products and companies.
