Ermenegildo Zegna, Giorgio Armani and Saint Laurent are among the advertisers promoting men’s fall/winter collections in the “Men’s Style” issue of WSJ. magazine that targets affluent male readers.
The mobile commerce conversation has moved beyond just having an application to a demand for services that altogether improve the shopping customer journey.
British fashion house Burberry is partnering with Apple to showcase its upcoming spring/summer 2014 collections through images and video captured on the new iPhone 5S.
Luxury brands are likely to benefit from increased exposure created by product placement in feature films than from brand sponsored events that reach a narrow number of consumers.
French fashion house Céline received design patents for two of its iconic handbags to protect its designs and image, which seems to be a current trend in the fashion industry.
BMW of North America is increasing excitement for the Professional Golfers' Association's BMW Championship by incorporating the i3 model into different areas of the event Sept. 10-15.
Italian linens brand Frette is looking to increase its philanthropic contributions through a partnership with Dancers Responding to AIDS, a Broadway Cares program.
Land Rover United Kingdom is honoring equestrian show jumping champion Ben Maher and dressage champion Laura Tomlinson with videos that illustrate how both brand ambassadors train for and achieve success.
