Mercedes-Benz USA is extending its partnership with the Professional Golfers' Association of America through 2017 to elevate its position as the official vehicle and patron of events that are rife with current and potential customers.
Department store chain Neiman Marcus is driving traffic to its bricks-and-mortar locations and ecommerce site by promoting an ongoing sale through a mobile banner advertisement found on Condé Nast’s Vanity Fair’s mobile site.
Swedish mattress manufacturer Duxiana is generating additional exposure by providing luxury therapeutic beds for Leading Hotels of the World's Langham Place, Fifth Avenue in New York.
If the FTC were to take the position that a statement or omission regarding Do Not Track compliance is deceptive or that the failure to honor the DNT signal is unfair, that could radically change the legal liability analysis.
Retailer Barneys New York is partnering with vacation and travel club Exclusive Resorts to host private in-store shopping experiences for club members.
Starwood Hotels & Resorts is keeping up with the expansion of its Starwood Preferred Guest program in the brand's fastest-growing market by releasing an Android application for Chinese consumers.
Alchemy Properties is generating interest in its yet-to-be-built skyscraper "35XV" with a multi-sensory marketing campaign that looks to surround consumers with an ultra-luxury experience.
Jeweler De Beers reopened its Hong Kong and Macau Island, China, stores after undergoing renovations meant to elevate the status of both spaces in the expanding Asian market.
Bulgari, Chanel skincare and Gemfields advertisements are found among the fall fashion advertisements in the September issue of Hearst’s Town & Country to round out the typically fashion-focused issue.
Thanks to this small, one-in-all device, consumers today have become more mobile-centric, me-centric and present-centric. They want everything now, delivered at one place – on their handsets.
Italian fashion house Prada's use of an abstract theme in the fall/winter collection video is helping the brand stand out from other fashion marketers’ promotions this season.
