Today in luxury marketing - Alexander McQueen and Damien Hirst join forces; Jaguar Land Rover to recall 11,852 vehicles in China; China's luxury-car market switches gears; Korean market slows.
We are spending more time than ever on our mobile devices and they are fast becoming our preferred way to source and purchase products. This does not mean we are not using desktops to purchase anymore.
With the number of fall/winter advertising campaigns being released, fashion marketers are using new methods to stand out from others, but they should remain true to their DNA to keep brand enthusiasts interested.
Online retailer Net-A-Porter is boasting its same-day delivery service for customers in the Hamptons through out-of-home advertising on plane banners that fly over the area.
U.S. label Michael Kors is continuing to advertise its Sporty Sexy Glam fragrance and beauty collection through various social media platforms in order to reach a larger audience and continue the conversation with consumers.
British fashion label Thomas Pink is pushing its fall/winter 2013 collection through a photo shoot inspired by photographer Philippe Halsman's work as a way to show off the brand's personality.
High-end smartphone manufacturer Vertu is continuing its six-year partnership with Italian automaker Ferrari with the release of a limited-edition Android smartphone inspired by the automaker's design features.
Waldorf Astoria Park City Utah is targeting nature enthusiasts with a honey harvesting experience that brings guests to a local farm and imparts ideas on how to use it at home.
Luxury private club and home exchange program 3rd Home is expanding the scope of its properties to lure global travelers with three new locations in Park City, UT, Bermuda and La Paz, Mexico.
Four Seasons Hotel Denver is celebrating Colorado's recent recognition of same-sex civil unions by tailoring a package for lesbian, gay, bisexual and transgender guests to celebrate their unions.
There are four different use cases for personalized push notifications, each offering a unique opportunity to reach consumers in real-time via their mobile devices.
Department store chain Neiman Marcus is celebrating the twentieth anniversary of its “Art of Fashion” campaign through a collaboration project with artist Sarah Moon.
Jaguar Land Rover is striving to rise above other automakers at the Pebble Beach Concours d'Elegance, Pebble Beach, CA Aug. 15-18 with the North American debut of its Project 7 Concept Car, test drives and an exclusive Playboy party.
Condé Nast’s Vanity Fair is increasing its mobile outreach by releasing an iPhone application that coincides with the latest September issue featuring Diana, Princess of Wales and the introduction of many fall/winter campaigns.
