Italian fashion house Dolce & Gabbana is pushing the brand lifestyle to its more than 6 million Facebook fans through a new social media campaign for its Light Blue fragrance.
Swiss jeweler Chopard is celebrating the anniversary of its Happy Sport watch through a mobile application that lets consumers personalize their own timepiece and explore other custom creations.
Bentley Motors is celebrating its British heritage as a partner for the Coronation Festival July 11-14 at the Gardens of Buckingham Palace along with other luxury brands.
Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
Advertisers such as Ralph Lauren, Gucci, David Yurman and Chloé are targeting affluent Hamptonites via the first issue of Modern Luxury’s Beach magazine.
Financial Times’ annual Business of Luxury Summit 2013 will take place June 2-4 at Palais Liechtenstein, Vienna, and will follow the theme of “Power, Politics and Profits.”
Today in luxury marketing - Saint Laurent recruits Cara Delevingne; Kering name applied to ordinary shares; Neiman rebuffed Saks merger proposal involving KKR; McLaren MP4-12C Spider clocks 213 mph, faster than official top speed.
French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.
Audi of America is helping those who served in the United States military by launching a new program for skilled technicians to work in its dealerships.
Italian menswear label Ermenegildo Zegna is looking to attract savvy consumers with its first Tumblr channel that showcases words of meaning to brand designer Stefano Pilati.
Today in luxury marketing - Michael Kors strikes an uneasy pose on growth; Dolce and Gabbana could face more than two years in prison for tax evasion; Jimmy Choo makeover continues; Buccellati Group to open in Chicago.
Italian jeweler Bulgari is gaining exposure by showing off its trademark designs and cultural relevance in an exhibition at the M. H. de Young Memorial Museum in San Francisco.
Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy, brands need to make sure they understand the difference between tablets and smartphones.
The Ritz-Carlton, Westchester, NY, is targeting summer travelers through a family-friendly, pirate-themed package and a historical tour offering that immerses guests in the local culture.
