Swiss watchmaker Jaeger-LeCoultre is targeting affluent equestrian and sport horse enthusiasts through a two-year partnership with the World Breeding Federation of Sport Horses.
German automaker BMW is flaunting the Harman Kardon sound system in its vehicles through QR codes on the windows of certain models displayed at the New York International Auto Show.
Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.
Kering-owned Saint Laurent Paris’ plans for a new flagship store in United Arab Emirates capital Abu Dhabi will help the French fashion house strengthen customer relationships in a market with concentrated wealth.
Luxury automakers are upping brand engagement through social media and mobile efforts that are aimed at attendees and enthusiasts at the New York Auto Show.
Swiss watchmaker Jaeger-LeCoultre is putting its brand in the Hollywood spotlight through its sponsorship at the New York premiere of “The Host” March 27.
Fine jewelry maker David Yurman is leveraging the brand's presence on mobile-social application Instagram by incorporating customer images into its spring collections push.
The Peninsula New York is targeting families and couples with city getaways including new “Manhattan Retreat” and “Peninsula Family Moments Retreat” packages.
Without the right precautions, Big Data can be a lot like sweeping a mess under the rug instead of cleaning it—it will eventually build up, creating more problems.
Bentley Motors is pushing the U.S. reveal of its new Flying Spur model among best prospects in the British automaker’s largest market by holding invitation-only events in three cities.
Hublot, Bell & Ross, Franck Muller and other watchmakers use QR codes to drive consumers from print to mobile, but this effort could be ineffective since often products cannot be purchased online.
