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Jaguar Land Rover North America is enticing consumers to view models that were launched at the New York International Auto Show March 27 with video content and other promotions.

Montblanc, maker of writing instruments and watches, is pushing the ubiquity of its Meisterstück pen line through a digital consumer storytelling campaign.

New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.

Gucci, Giorgio Armani, Calvin Klein and Versace placed advertisements for both men’s and women’s products in the April issue of Condé Nast’s Vanity Fair.

Today in luxury marketing - Louis Vuitton film by Love magazine accused of promoting prostitution; On the wings of Céline; Daimler sees first-quarter earnings well below Q4 level; Steven Swartz to succeed Frank Bennack as CEO of Hearst Corp.

This is the time of year when people who would normally never call themselves sports fans care a lot about college basketball.

Christian Dior exhibited the colors seen backstage at its runway shows in a day-long Twitter campaign that was staged with the #IconicColors hashtag.

Forty-six percent of affluent men with a household income of more than $250,000 are optimistic or very optimistic about the U.S. economy, while 21 percent of women express the same sentiments, according to a new report from the Shullman Research Center.

Chanel's new beauty line can help the French fashion house gain aspirational buyers while retaining its loyal customers.

Online retailer Net-A-Porter is feting the 15th anniversary of fashion house Matthew Williamson with mobile marketing efforts that incorporate Instagram and Twitter.

Land Rover North America marked the unveiling of the new Range Rover Sport at an exclusive event during which actor Daniel Craig drove the car on New York city streets.

Swiss watchmaker Roger Dubuis is hosting a digital Easter egg hunt and will give the consumer with the best score a trip to Geneva, Switzerland, to experience the brand’s manufacturing center.

Today in luxury marketing - Vera Wang gets rid of her try-on fees in China; Kering on the lookout for deals; Printemps sale to Qatari investors seen moving ahead; Audi unveils A3 sedan to woo customers in US market.

I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.

Italian fashion house Gucci is pushing its global philanthropic campaign called Chime for Change through a live concert June 1 that will feature big-name performers such as Beyoncé and Ellie Goulding.