Today in luxury marketing - Baccarat opens New York flagship; Neiman Marcus says Q3 profit up on stronger sales; Porsche ex-CFO found guilty of fraud; Online retailing: Assertive luxury groups act to make their mark on the virtual world.
VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings concerning a consumer segment called the luxury newcomers that, on average, makes up 25 percent of fashion brands’ customer base.
VIENNA, Austria – The managing director of the Kering Luxury Division said at the FT Business of Luxury Summit 2013 that brands impact the world's markets by creating jobs, boosting the local economy and promoting national heritage.
VIENNA, Austria – The CEO of Moët Hennessy said at the FT Business of Luxury Summit 2013 that parent company LVMH Moët Hennessy Louis Vuitton’s No. 1 measure of success for its brands is long-term results.
VIENNA, Austria – Panelists from the Financial Times, Goldman Sachs and Fulcrum Asset Management at the FT Business of Luxury Summit 2013 agreed that the United States is much closer to achieving genuine economic recovery than Europe, though luxury remains strong in both markets.
Net-A-Porter’s men’s destination Mr Porter is staying top of mind during the weeks leading up to Father’s Day June 16 with a themed Instagram contest to immerse smartphone users in the brand lifestyle.
With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.
As the legal battle between conglomerate LVMH Moët Hennessy Louis Vuitton and family-owned Hermès reaches a pivotal point, so does investors’ hunger for luxury fashion.
Luxury retailers can benefit from using geo-targeting mobile technologies to keep affluent consumers coming into their stores and not their competitors' locations.
New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct mail magalog strategy by featuring vehicles alongside its fall fashion.
The Waldorf Astoria’s Rome Cavalieri is celebrating its 50th anniversary with year-long, gold-themed specials to showcase the hotel's offers and history.
Four Seasons Resort Maui at Wailea is targeting affluent families with a new summer travel program and online comic book that demonstrate how the on-property experience can be tailored to guests of all ages.
Italian fashion house Dolce & Gabbana is pushing the brand lifestyle to its more than 6 million Facebook fans through a new social media campaign for its Light Blue fragrance.
Swiss jeweler Chopard is celebrating the anniversary of its Happy Sport watch through a mobile application that lets consumers personalize their own timepiece and explore other custom creations.
Bentley Motors is celebrating its British heritage as a partner for the Coronation Festival July 11-14 at the Gardens of Buckingham Palace along with other luxury brands.
Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
