Ralph Lauren is dominating the very first pages of this spring's fashion magazines and experts agree that this advertising buy can connote a dominant status.
Private aviation provider Magellan Jets is eyeing millionaires through a partnership with iVIP’s luxury lifestyle application suite to offer exclusive benefits to high-net-worth users.
London-based home goods retailer Fortnum & Mason is adding jewelry to its repertoire to target a group of trendy consumers that makes impulse purchases.
The Portman Ritz-Carlton, Shanghai, is enticing Formula 1 racing enthusiasts with VIP treatment and offers that coincide with the Formula One Shanghai Grand Prix April 13-14.
Today in luxury marketing - Dior plans encore Haute Couture show in Shanghai; Chanel unveils Bal Harbour revamp; Site to be seen: Victoria Beckham; Consumer confidence in US decreases more than forecast.
Print advertising is in a transitional state as tablet editions offer brands an engaged pool of affluent readers to attract with digital ad enhancements.
Small luxury hotel operator Auberge Resorts is striving to brand itself as “responsible luxury” by offering special initiatives across its North American properties to celebrate Earth Month.
German automaker Mercedes-Benz is promoting the 2014 E-Class model and its Intelligent Drive features through two television spots and a behind-the-scenes video showing the making of the commercials.
British sports car manufacturer McLaren Automotive is showing off the 12C Spider in a new short film meant to spark interest among U.S. consumers as deliveries begin in North America.
Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
Today in luxury marketing - Kering acquires French crocodile tannery; Former Cartier PR director retires from Richemont; Changing China forces shifts in luxury strategies; Egypt raises customs on dozens of "unnecessary" luxury imports.
Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?
