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Advertisers Breguet, Four Seasons Resort Maui at Wailea, KEF, Lugano Diamonds, Meadowood Napa Valley and BurgerFi achieve maximum exposure to an affluent audience through mobile advertising in the August issue of Robb Report.

Toyota Corp.’s Lexus is revealing the 2013 Lexus LS flagship sedan with a photography exhibit and inviting consumers to get a glimpse into the invitation-only launch event during a live-stream offering.

Today in luxury marketing - Facebook fans seething as YSL unveils new logo after name change to Saint Laurent Paris; Burberry, inter parfums break-off talks; A luxury cruise ship with Chinese characteristics; What has Giorgio Armani got up his sleeve for Milan Fashion Week?

Facebook’s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating.

London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.

French fashion house Christian Dior is teasing its upcoming campaign for the Miss Dior handbag line with a black-and-white social video featuring longtime brand ambassador and actress Mila Kunis.

Consumers who expect and even require an omnichannel presence from brands are those that made up approximately 71 percent of gross sales last holiday season, according to the 2012 Holiday Trend Report from Epsilon.

Mobile provides a platform for luxury automakers to interact with consumers in an environment where they can immerse them in the brand universe using applications, digital ads and modern technology as the most common tactics.

American Express Publishing’s Departures magazine is strengthening its connection to the arts with an awards program that will let one artist travel to a selected destination and create works that will be featured in its print and online editions.

Audi of America recently launched a new television commercial called “Chirp” designed to celebrate the arrival of the new 2013 A4.

In major metropolises, tourists are likely looking for the newest restaurants, hotels, theater and nightlife to entertain themselves during their stay. Although this task usually falls into the laps of hotel concierges, luxury retailers may have a role to play, if leveraged correctly.

London-based department store Harrods is pushing its online-exclusive fragrances in an e-catalog, a move likely to test the waters among consumers who prefer digital over mail marketing.

Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.

Giorgio Armani is looking to bolster its social media affinity through its second Tweet Talks, a discussion surrounding sports and fashion that will be hosted through Twitter.

Starwood Hotels & Resorts’ St. Regis Aspen Resort updated its spa menu to coincide with the opening of its on-property restaurant in partnership with American Express Publishing’s Food & Wine and is now offering beauty- and food-pairing services.

Today in luxury marketing: BMWs by the day: A luxury feast in bite-sized portions; Why are luxury goods not selling online in China?; Selfridges fetes Karl Lagerfeld; Little Miss Stella gets her own clothing line.

Some have postulated that mobile will mean the demise of plastic payment cards and the crushing, final blow to cash. Are they right?

Storied window displays that combine art with apparel and accessories while steering clear of technology will attract locals and tourists to flagship locations and meet the evolving tastes of affluent consumers.