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Marketers such as Burberry, Four Seasons, Hugo Boss, Lexus and Michael Kors spread their latest brand messages via traditional and digital channels during the second quarter of this year to pick up the pace against competitors that focused on one channel.

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.

The Luxury Collection, Trump Hotels, Bellagio Las Vegas, Conrad Hotels & Resorts and Celebrity Cruises took to the July/August issue of American Express Publishing’s Departures magazine to offer simple brand messages during the carefree summer months.

In a reflection of mobile’s growing importance for the in-store shopping experience, Amazon is bringing its augmented reality bar code scanning application Flow Powered by Amazon to Android devices for the first time.

For the record, I do not think that sharing location in exchange for a benefit such as finding my friends or getting a discount is too “creepy” or privacy-intrusive.

The second quarter of this year sparked the flaunt of videos that portrayed brand lifestyle, image, products and new collections important to a label. Social video is becoming an increasingly popular way for luxury marketers to bolster visibility and increase the probability of sharing.

French fashion house Christian Dior is sticking with its upbeat, summer-focused campaign for the Dior Addict fragrance in an iPhone application that shares campaign components such as images, videos and quotes by the designer.

Four Seasons Resort Nevis and private aviation provider Magellan Jets are partnering to market a Caribbean flight and hotel package to affluent travelers that corresponds with Nevis island’s Culturama festival.

Luxury hospitality organization The Leading Hotels of the World added complimentary one-way airport transfers in a private vehicle to its Leaders Club Unlimited membership and will incorporate the new service into all of its marketing efforts.

Pinterest is one of the major social media sites responsible for driving significant sales for online retailers and more brands need to take notice and merchandise their mobile sites and applications to drive stronger traffic and ROI.

When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?

You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free.

Luxury marketers including Bergdorf Goodman, Four Seasons, Harrods, Jimmy Choo and Michael Kors stepped it up a notch in their social media efforts during the second quarter with daily updates, videos, contests and Facebook applications that encouraged interactions with their followers.