Photo Galleries

Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index: Fragrance, lauding the labels’ social media, commerce sites, mobile efforts and search marketing.

Given the support of marketers including Christian Dior, Marc Jacobs, Tom Ford, Chanel and Louis Vuitton in addition to W magazine’s 8 percent increase from last year, it is likely indicative that consumers are ready to spend again.

High-end retail chain Neiman Marcus hosted a chat with Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window.

Automakers such as Lamborghini, Rolls-Royce and BMW complement two separate Four Seasons properties to dominate this month’s digital edition of Robb Report.

As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?

Brands including Cartier, Salvatore Ferragamo and Bloomingdale’s are stepping up their marketing through advertisements on The New York Times China, a new site that was launched yesterday.

British automaker Aston Martin chose digital to market its new Vanquish model and saw a more than 100 percent increase in visitors to its Web site from social media channels among users in Germany, the United States and its home country.

NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.

Fontainebleau Miami Beach is upping the engagement level at its Ultimate Pool Party this weekend through interactive mobile elements including QR codes and Instagram.

Four Seasons Resort Maui is offering complimentary experiences for two as well as special pricing on excursions during its September Couples Month program.

Private jet provider PlaneClear is partnering with high-end travel company In The Know Experiences to offer consumers a package for the 2012 London Olympics.

Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.

NEW YORK – All marketers claim that they have the framework to offer the best customer experience, but there are six crucial business disciplines that brands need to undertake to see profits, according to a speaker at the 2012 Forrester Customer Experience Forum.

Luxury marketers Louis Vuitton, Chanel, Gucci, Prada and Hermès are among the top 10 most-searched-for handbag brands globally, proving that European tradition rules in the eyes of luxury consumers, according to the World Luxury Index Handbags report.

NEW YORK – Marketers need to focus on a single brand vision to complete their customer service cycle, which means an emphasis on cross-channel support and asking customers what they want, according to a speaker at the 2012 Forrester Customer Experience Forum.

Online retailer Net-A-Porter is setting up its second headquarters in the United States to be present in its largest market, a move that could allow it to compete with other U.S.-heavy online retailers as the market shifts to favor ecommerce transactions.

NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.

NEW YORK – To differentiate themselves from competitors, wealth management companies must make crucial changes that will only work if the alterations are part of the company’s core DNA, according to a speaker from the 2012 Forrester Customer Experience Forum.