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German automakers Audi, BMW and Mercedes-Benz along with Toyota Corp.'s Lexus are among the top luxury brands searched by Internet users in China, according to the World Luxury Index report.

German automaker Audi is looking to increase its customer base through the sponsorship of a new series of Polo Internationals called the Audi International Polo Series that will be taking place at different venues across Britain this summer.

The Four Seasons Hotels & Resorts is focusing on gift cards in its latest email campaign targeting past guests who are likely in search of Mother’s Day gift ideas.

Today in luxury marketing - Hugo Boss first-quarter profit rises on gain in retail sales; Bulgari adding to Jasmin Noir fragrance family; Hamptons home prices rise as luxury properties lure buyers; 8 luxury travel trends for summer 2012.

It is no exaggeration to say that advertisers and agencies who want to remain relevant need to get over their fear of mobile marketing – quickly.

Burberry is beginning its large-scale event series tonight in Taiwan that ignites its global campaign focused on fashion, weather and the combination of physical and digital channels that could redefine the brand experience going forward.

Approximately 60 percent of the nation’s most affluent and young consumers are optimistic about their personal wealth, likely an indication that they will start to spend more, according to the March Mendelsohn Affluent Barometer.

Prada is creating a sense of mystery surrounding its latest campaign that features products from its spring/summer 2012 collections in digital drawings and animations that the Italian fashion label is sharing on a microsite and social media.

CurtCo Media-owned Robb Report is looking to entice summer travel via hospitality, private jet and lifestyle advertisements in its May issue.

British automaker Bentley Motors updated its vehicle offerings on the Sports Car Challenge application to include its Bentley Continental GT V8 that allows iPad users to virtually test drive the model.

Wolf Appliances is looking to push its products and services to the front of consumers’ minds with its newest multichannel campaign called The Wolf Cooking Credo via print and digital efforts.

Today in luxury marketing - PPR first-quarter sales up 15.4 percent; Isabel Marant designed a watch; Monica Bellucci is new face of Dolce & Gabbana; Virgin Atlantic out-swanks itself with new luxury suite.

Wealthy consumers have more of an affinity for luxury brands that have a mobile application and depend on this interaction not only for solo purchases and research, but for information and assistance in brand stores, according to a study.

Italian fashion house Gucci is featuring popular Asian actress Li Bing Bing in an accessories campaign that it developed exclusively for the Chinese market.

Precision-cut crystal maker Swarovski is creating brand loyalists through its newest Facebook application that lets consumers virtually travel the world with its two recuring characters, Erika and Eliot.

Automakers such as Jaguar, Land Rover, Range Rover, Rolls-Royce, Bentley and Aston Martin are tapping the growing luxury market in China by releasing new vehicles at the Auto China 2012 car show and relying on press hype and social media to create awareness.

British automaker Jaguar will bring two new forced-induction engines to the global market to expand its current line of vehicles, but experts are wondering whether less-powerful engines clash with its new mechanically-focused Alive campaign.

Maybourne Hotel Group’s Claridge’s hotel is partnering with famed Copenhagen restaurant Noma for a promotion intended to celebrate the London Olympics 2012.

Today in luxury marketing - Slowdown in China? Not for luxury brands; Five reasons why the Lamborghini Urus will be a worldwide hit; First looks: Helmut Lang’s new diffusion line; Saks opens first Lim shop-in-shop.