Viking Range Corp. is offering customers complete control of their appliance image through a customization tool that lets users design appliances from the D3 line on its Web site.
Today’s world has changed tremendously and the ability to monetize mobile interactions, especially mobile photo capture, has reached its tipping point.
French label Louis Vuitton is creating buzz for its upcoming Shanghai fashion show via an all-digital initiative that follows a photographer from the brand’s base in Paris to the show’s set.
Starwood Hotels & Resorts’ St. Regis brand is giving its loyalty members the chance to attend a private Bastille Day event to honor French fashion designer Jean Paul Gaultier.
Mandalay Bay Resort and Casino, Las Vegas, retooled its Web site for the first time in six years to create a tablet-friendly touch point for its consumers and to engage users deeper in its rebranding campaign.
As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.
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Maintaining brand image, quality of products and customer service are the main factors that department store chain Neiman Marcus must keep in mind to avoid brand dilution when partnering with mass merchandiser Target.
A 12.1 percent global increase in Internet ad spend year over year during the first quarter was advertisers’ tactic to reconnect with consumers who are becoming more confident, according to a study by Nielsen Co.
To push its new Nature Collection, Martin Katz is targeting consumers using print advertisements in key publications including Town & Country and Robb Report.
French apparel and accessories brand Louis Vuitton created a tablet-friendly version of its Web site, likely in an attempt to connect with Apple users whose devices do not accommodate Flash.
Fairmont Hotels & Resorts’ Georgetown property in Washington is targeting affluent families with a new hotel package that incorporates its partnership with the local Smithsonian museums and galleries and is giving a portion of the proceeds to the institution’s educational mission.
The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.
The power that Apple has in terms of building consumer loyalty through its store environment, customer service and focus on design makes it a force to be reckoned with in the luxury technology world, and could serve as a guiding light for other marketers.
Bloomingdale’s, Christian Louboutin, Maserati, Ritz-Carlton and other luxury marketers focused on mobile campaigns during the second quarter of this year to reach the growing number of affluent consumers using smartphones and tablets.
