Will Generation Y ever know anything other than a mobile device as a means of purchasing? The future of mobile payment systems is promising – or threatening – to revolutionize the way we buy goods and services.
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
Jewelry brand David Yurman has refurbished its spring/summer 2012 campaign images with a page takeover and tower advertisements on HarpersBazaar.com that position its rings as Mother’s Day gifts.
Advertisers including Burberry, Ralph Lauren, Hermès, Cartier, Louis Vuitton, Chanel and David Yurman have helped to propel ad revenue of American Express Publishing’s Departures magazine 20 percent during the first half of 2012.
Swiss watchmaker Breguet is extending its reach to luxury consumers with a new application for the iPhone and iPad that showcases the brand’s history, collections and innovations.
London-based home goods retailer Fortnum & Mason will use its long-time commitment to the Royal Horticultural Society’s Chelsea Flower Show to build brand awareness and align its values with those of affluent attendees.
Today in luxury marketing - Bentley aims to sell 3,000 SUVs annually; Nokia looking to unload Vertu brand?; Australian billionaire announces construction of Titanic II, a high-tech replica; Rites of beauty: Francesca Versace.
Last year, more than 50 percent of all local searches were conducted from a mobile device. More than one out of every two searches that have local intent were made on a mobile device.
Fashion label Michael Kors is tapping its fans for a contest that lets consumers enter to win one item per day until Mother’s Day via a Facebook app that, for the first time for the brand, is mobile-compatible.
New York’s Prudential Douglas Elliman Real Estate released the first redesigned issue of its luxury real estate magazine that will now contain lifestyle content in addition to traditional listings and be available via a new iPad app.
Scottish brand John Walker & Sons produced a limited number of aged whiskey bottles to commemorate the British Queen’s 60th year on the throne that it is marketing via an international tour.
It is rare that a company changes the mobile, digital and social space overnight, but Pinterest has made a sudden impact and brands, marketers and retailers have all joined the craze.
When we consider the amount of consumer opportunities on the mobile Web today, another missing feature for mobile shopping is the lack of good advice available to the consumer.
Oscar de la Renta is revamping its Facebook commerce strategy through the introduction of a new platform that allows consumers to share products with their friends, but the U.S. label controls exactly what they say.
Marketers including De Beers and Clarisonic are using watermarked print advertisements in the May issue of Brides magazine to allow brides-to-be access to mobile-optimized content and the opportunity to participate in a contest based on the title’s re-launch.
The Langham hotel and Asprey are using their British heritage to celebrate the Queen’s Diamond Jubilee with a special high tea with pastries inspired by the jeweler’s collections.
German automakers Audi, BMW and Mercedes-Benz along with Toyota Corp.'s Lexus are among the top luxury brands searched by Internet users in China, according to the World Luxury Index report.
German automaker Audi is looking to increase its customer base through the sponsorship of a new series of Polo Internationals called the Audi International Polo Series that will be taking place at different venues across Britain this summer.
