French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
Lifestyle brand Diane von Furstenberg is tapping the database from the high-end women’s line to promote the designer’s new collection at GapKids, using a sweepstakes included in emails to win spring wardrobes for mother and daughter.
Italian automaker Ferrari tapping its social media feeds to promote F12berlinetta.com, a microsite created by the brand to display the engineering, style, dynamics and specifications of its new model.
Baglioni Hotels Group aims to position itself as a lifestyle authority through the publishing of its new blog called Italian Talks that gives affluent travelers an insider’s guide to Italy.
SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.
British automaker Jaguar is looking to reestablish itself in the eyes of luxury consumers with the largest comprehensive driving push in brand history called the Jaguar Alive Brand Experience that will travel to 18 U.S. cities this year.
Private jet company XOJet is kicking off its Elite Access program that guarantees luxury consumers access to a private jet with 12 hours' notice as an alternative to fractional jet ownership.
Starwood Hotels & Resorts’ Preferred Guest program updated its mobile application to create a seamless, guest-centric experience for all nine of its brands, including St. Regis and The Luxury Collection.
British automaker Bentley Motors premiered a short film, “In Search of Snow,” at Aspen Fashion Week to add to its marketing efforts geared at luxury consumers by adding a sense of high-class adventure to the brand.
Fully-functioning five-star resort Cap Juluca on Anguilla island will be sold at public auction by DK Realty Partners later this year to settle debt obligations that were unmet because of defaulted payments.
Marketers and designers including Harrods, Burberry, Montblanc, Stella McCartney and Tiffany & Co. were honored by London-based publication Luxury Briefing at its 16th annual Luxury Briefing Annual Awards earlier this week.
Today in luxury marketing: Profits rise at Ferragamo; Very bright lipstick, all the time; Galliano not moving to Schiaparelli, says his rep; Amanda Brooks resigns post at Barneys New York.
What a difference an economic cycle makes. As luxury fashion springs back to life following the recession, the profile of the luxury consumer has changed in surprising ways, and luxury retailers are taking notice.
Luxury watch and jewelry brands typically opt for third-party retailers, but many are opening their own monobrand boutiques. The problem lies in whether or not brands can forge relationships with their retail partners while still creating a brand culture for customers.
New York-based department store Bergdorf Goodman upped its mobile offerings through new digital content styled Bergdorf Goodman Vision in Zite's mobile application.
Where most luxury publications focus on celebrity endorsement to sell space, Condé Nast’s Tatler magazine is moving towards creating a luxury lifestyle image by carefully selecting only high-end brands and images in its April issue.
French fashion label Chanel is continuing the promotion of its online magazine Chanel Makeup Confidential through its Chanel Love Letters Facebook campaign.
Lifestyle brand Ralph Lauren released a quiz on its Facebook page earlier this week to promote its new fragrance collection, The Big Pony Collection for Women.
