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Today’s consumers are multichannel shoppers, and if one channel disappoints, they will abandon the others.

The rumor mill has been churning out whisperings of designer Marc Jacobs moving from Louis Vuitton to LVMH sibling Christian Dior, making the industry wonder if the designer can do it all or if he is spreading himself too thin.

Italian linen brand Frette has relaunched its Web site as the official digital flagship store for the brand, allowing U.S. consumers to shop the brand in an experiential manner.

Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.

Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in New York.

Retail and fashion brands have the most to gain from Tumblr accounts due to the platform’s creative capabilities.

Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.

German automaker Mercedes-Benz has partnered with American Express for two new credit cards aimed at retaining current customers and rewarding new auto buyers.

The demand and high prices of gold is not a short-term trend driven by transient markets, but a constant in the luxury industry that marketers will have to work with to attract and keep customers.

Luxury brands can significantly increase their CRM and deepen customer relationships by enabling employees to use mobile devices and applications in-store.

Major luxury marketers such as Giorgio Armani, Louis Vuitton, Chanel, Christian Dior, Dolce & Gabbana, Hermes, Saks Fifth Avenue, Marc Jacobs and Yves Saint Laurent have taken considerable real estate in W magazine’s September fashion issue.

Is there anything wrong with 1 million people using your app only once?

Mass retailer Target and apparel and accesories brand Missoni have built-up the anticipation surrounding the Sept. 13 Missoni for Target collection debut through a creative Tumblr blog that, at first glance, appears to have no real connection with either brand.

Italian fashion brand Giambattista Valli could possibly be harming the relationships it has with high-end retailers by signing on as the fourth designer for department store chain Macy’s Impulse capsule collection.

Handbag and apparel designer Rebecca Minkoff has debuted her Fall campaign video that juxtaposes luxury and bohemian style.

German automaker BMW is pushing its 1-Series vehicles by using the campaign’s social video to welcome visitors to the branded Facebook page.

Luxury brands that incorporate mobile video into their marketing strategies have an increased chance of consumer engagement, reach and loyalty.