The life and collections of late fashion designer Lee Alexander McQueen are to be commemorated at the Metropolitan Museum of Art Costume Institute Gala and will be complemented with content found in the new Vogue iPad application.
Savile Row tailor Henry Poole & Co. has teamed up with the London College of Fashion to commemorate "The Little Black Jacket – Celebrating 150 Years of the Tuxedo" with worldwide exhibits.
German automaker Audi has partnered with Stephen Colbert in the Charleston Bermuda sailing race where the comedian will be the honorary captain of the boat.
A mere 10 percent of consumers that have viewed a mobile ad on a Web site or within an application claim that it drove them to buy online or visit a retailer in-store.
Hotel chains must leverage the growing consumption patterns of smartphone usage as an always-on device increasingly relied on by frequent travelers before, during and after their trips.
NEW YORK – German automaker Mercedes-Benz is highlighting customer care and product value with the opening of its new flagship Autohaus in Midtown Manhattan and demonstrated these facets with an exclusive event that revealed its new concept car.
Department store Bergdorf Goodman is partnering with Italian fashion house Fendi for a Fendi Frenzy Facebook contest with a multichannel marketing push.
German automaker BMW is deciphering consumers’ driving habits to determine whether or not they are compatible with an electric car by introducing a mobile application that tracks the miles they drive per day.
Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.
Reinventing the wheel in the form of separately managed Web sites or apps for every mobile device type is not only costly and complex with the multiplicity of devices, but it is also becoming impossible.
Jewelry and fragrance manufacturer Bulgari is paving the way in multisensory marketing with a new video featuring actress Kirsten Dunst to push its fragrance, Mon Jasmin Noir, that incorporates sight, audio and the envisioning of smell.
Diamond cutter and manufacturer Lazare Kaplan International is educating customers on the four “C’s” of diamonds – color, clarity, carat and cut – via the interactive mobile application, The Lazare Diamonds 4C’s.
Hilton Worldwide’s Waldorf Astoria Shanghai on the Bund celebrates its luxury hotel title with a gala meant to drive guests to the location to marvel at its amenities.
Audi of America is launching its new A7 model with an interactive billboard in Times Square that is supported by mobile elements such as a mobile site, Foursquare, QR codes and SMS.
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers. Whether they are up to snuff is the question.
