Bloomingdale’s flaunts fragrance and beauty finds from luxury brands such as Chanel, Chloe, Armani, Nars, La Mer, Dior and Marc Jacobs with its Beauty Benefits spring catalog to increase in-store traffic.
Moet Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure, Pink Grapefruit and U80 beverages in major cities nationwide.
Gilt Groupe-owned travel Web site JetSetter has expanded its vacation and travel deals onto the iPad with an application in an attempt to make a smoother, more relaxing travel experience.
With May 8 around the corner, the Four Seasons is celebrating Mother's Day and offering gift cards that can be redeemed at the brand’s hotels and resorts worldwide.
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By the end of 2014, Gartner forecasts there will be more than 185 billion applications downloaded since the launch of the first app store in July 2008.
Australian-owned luxury men's department store Harrolds has just undergone a 1,000-square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail.
The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.
French fashion house Louis Vuitton is displaying its ready-to-wear, accessories, jewelry and watches and rolling out a pop-up store in Cannes during the 64th annual International Film Festival in May.
Luxury brands are on an ongoing quest to distribute a unified message worldwide to consumers, and have everyone be able to understand it. Without damaging the brand’s particular heritage and culture, how can this happen?
Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Precision-cut crystal glass-maker Swarovski is introducing its first fragrance via email and social media marketing in hopes of driving sales of the perfume via these initiatives.
