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Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand's watch collections.

General Motors Co.'s Cadillac is striving to get back into the good graces of luxury consumers by letting them decide to which local charity a Fort Worth/Dallas auto dealership will donate via its Cadillac Cares Facebook challenge.

Ritz-Carlton, Dallas is incorporating its new “Run and Recover” running program that personalizes a fitness routine for its guests and ends with an athletic massage at the hotel’s spa.

The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile.

British apparel brand Burberry’s long-awaited advance into the mobile arena kicked off with the launch of a mobile site. Is its inaugural mobile presence up to scratch?

Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.

British department store Harrods is taking advantage of digital’s connectivity by promoting Mother’s Day via employee-generated family memories and holiday-themed products.

The Four Seasons Amman, Jordan’s spring 2011 holiday package offers a complimentary third night to travelers, meant to increase the number of days guests spend making purchases at the hotel’s bars, restaurants and spa.

Clients oftentimes tell us that job candidates do not express a passionate interest in the position for which they are interviewing.

LVMH's Christian Dior is continuing to promote its Miss Dior Cherie fragrance with the launch of the Miss Dior Universe Facebook application and interactive Web site that provides campaign pictures, an extended video and behind-the-scenes footage starring actor Natalie Portman.

Mobile video viewing in the United States is up 40 percent year-over-year, indicating that luxury brands may find it in their best interests to implement video viewership in their mobile strategy, according to a new study by market researcher Nielsen.

Nordstrom is promoting the “One Day Without Shoes” program by holding events at its department stores that build awareness and gain money for children in Third World countries who do not have shoes.

German apparel and accessories designer Hugo Boss is using email and digital media to push merchandise with a new online suit shop to help customers browse more quickly and efficiently.

The three screens – TV, Internet and mobile – represented 71 percent of media consumption in 2010.

Estee Lauder Cos. inked an exclusive fragrance agreement with Ermenegildo Zegna Group, opening up yet another lucrative channel for the storied Italian brand.

British ecommerce site Net-A-Porter and nonprofit organization Runway to Green tapped more than 25 luxury designers for a limited-edition collection raising funds and creating awareness for leading environmental organizations worldwide.