With wedding season quickly approaching, flash-sales retailer Gilt Groupe is promoting its bridal shop via a wedding invitation-inspired email newsletter.
British department store Harrods has turned to email and social media as a tool to drive sales and to push its new denim boutique with products ranging from $100 to $500.
Luxury design houses are using fashion community and online retailer Polyvore as a vehicle to sell their products during Fashion’s Night Out in September.
Today in luxury marketing - Jimmy Choo does sneakers, loafers, slippers - for men; Saks nails it, Nordstrom boosts comps 5.1 pc; Luxury car makers on track for record sales after strong quarter.
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
While the two gorillas of the market have the potential to own mobile advertising, they both lack a compelling offer around the one key element that will define the winners of the mobile ad industry.
Italian fashion house Dolce & Gabbana has partnered with Kylie Minogue’s latest nationwide tour and is using the singer to push the brand via a mobile application.
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
The Fairmont Empress in Victoria, British Columbia, and The Fairmont hotel in Vancouver are giving guests Royal Wedding-inspired events and offerings throughout April.
MasterCard Advisors SpendingPulse reported a 16.1 percent increase in ecommerce in March 2011, explaining that high fuel prices could be the reason why luxury buyers are more inclined to buy online.
With Mother’s Day around the corner on May 8, luxury hotels are taking advantage of the marketing potential within the holiday to promote their spa packages.
French fashion house Chanel has revealed its new lipstick collection through a dedicated section of its Facebook page that allows consumers to shop directly within the social network.
British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.
