Lexus is teaming up with six of the world’s most distinguished chefs as the automaker unveils its first culinary effort convening April 28-May 1 at the 4th Annual Pebble Beach Food & Wine festival in California.
Fragrance and candlemaker Jo Malone takes over the Beauty Blooms Bloomingdale’s spring mailer with an independent fold-out sleeve promoting its new tea fragrance blends.
A predominant luxury marketing rule in the past had been based on the attitude: “If a celebrity is needed to sell the product, there is a problem with the brand.”
Sir Rocco Forte’s Brown’s Hotel in London is giving guests treatment fit for princes and princesses by introducing a Royal Wedding-themed package, but its lack of well-rounded marketing could make gaining awareness difficult.
Department store chain Saks Fifth Avenue is using Facebook to hook three upscale women to model in a Marc Jacobs-inspired photo shoot to post on its Saks POV blog.
French fashion house Louis Vuitton has expanded the reach of its fall/winter collection by streaming the fashion show that is optimized for the iPhone and iPad.
Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.
Preppy lifestyle retailer Ralph Lauren’s ecommerce expansion to France that follows the launch of its flagship retail store in Paris last year could test whether or not the brand has the goods to cross the ecommerce boundaries of global currency, language and colloquial differences.
Brands such as Cynthia Rowley, Diane von Furstenberg, Marc Jacobs and Helmut Lang are taking their merchandise to the streets this weekend with a sample sale benefitting Japan victims with the Fashion Girls for Japan event in New York.
Calvisius Caviar has placed its first iPad and iPhone application at the forefront of its marketing strategy for the brand’s exclusive caviar selection.
While all sights have been locked in on Apple and Google to see how high the bar will be raised, Amazon has built what is arguably the best combination of products to be a force in the mobile marketplace.
Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.
Creative directors and founders of brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch have that special personal touch that wins them brownie points with consumers. What is the magic recipe?
