Luxury brands are developing mobile applications because they are already aware that a complete marketing strategy requires mobile marketing, but practically the entire industry is having trouble grasping the fact that they need to reach more than just iPhone users.
Today in luxury marketing - Prada net profit reaches record high; Decision due in Dolce, Gabbana case; The fashion industry's guide to Facebook commerce.
The luxury retail market is the ideal proving ground for in-store mobile media, thanks to luxury shoppers' demand for higher convenience, better service and unique shopping experiences.
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
Now that more consumers are making purchases via iPhones, iPads, Android smartphones and other mobile devices, a mobile-optimized version of a retailer’s regular site is becoming necessary.
Department store chain Nordstrom is taking the fight for the cure to its retail stores with the Nordstrom Fits America lingerie event dedicated to raise money for breast cancer.
Bernard Arnault, chairman/CEO of LVMH Moet Hennessy Louis Vuitton, will be presented the Woodrow Wilson Award for Corporate Citizenship at The Woodrow Wilson International Center in Washington April 7.
This is the year that retailers will take back their stores through mobile commerce. Smartphone penetration nationwide is predicted to increase from 28 percent to 50 percent by year-end.
Flash-sales retailer Gilt Man is upping the ante with the first-time sale of a rare 1974 Porsche Carrera today in an attempt to solidify its position as a one-stop luxury online and mobile destination for upscale men.
Carine Roitfeld, former editor of Conde Nast’s French Vogue, will collaborate with Barneys New York to assist in the design of the women’s fall 2011 collection which will be displayed in the department store’s famed windows.
Apparel and accessories retailer Tory Burch is showing its love and support for Japan by donating all of the profits from the sale of its specialty shirts to the earthquake and tsunami victims.
Luxury Daily today - Aston Martin One-77 gets Bang & Olufsen bespoke sound system; Zenith reaches for new heights; Luxury goods: sell more and buy less.
By Jim Taylor, Stephen Kraus and Doug Harrison. The authors of Selling to the New Elite discuss marketing to the elite through their families and using passion.
With the passing of Elizabeth Taylor yesterday, a chapter closed in the book of glamour. Are there enough celebrity spokespersons with her stature and pulling power who can move the needle for luxury brands?
Giorgio Armani is supporting the UNICEF Tap Project with an iPhone application where the brand will donate one dollar for every “like” on Facebook during March.
