Designer Karl Lagerfeld will premiere a short film series starring actor Rachel Bilson and Belgium's Magnum Ice Cream at the Tribeca Film Festival on April 21 in New York.
With Mother’s Day quickly approaching on May 8, London-based department store Harrods is promoting its luxury products via a Mother’s Day-inspired email newsletter.
Conde Nast magazine Allure's Web site has undergone a complete redesign that gives consumers a chance to view and search for upscale products, while also paving the way for luxury brands to advertise.
NEW YORK – Luxury home-appliances manufacturer Jenn-Air inaugurated its exclusive partnership with Conde Nast's Architectural Digest in the magazine's new iPad application, AD Amazing Kitchens, at the Architectural Digest Home Design show March 17.
Flash-sales experience site Gilt City will be one of the first companies to participate in Facebook Deals, which lets consumers sign-up for deals and share them with friends.
Ralph Lauren Fragrances is getting into the March Madness spirit with a sweepstakes that gives away 20 sets of Big Pony Fragrance Collections based on the winner of the college basketball tournament.
ReFINEstyle is letting consumers buy luxury apparel and accessories from top designers at discounted prices of 40-90 percent less than what retailers charge.
Though tempting, it is simply not enough to replicate an existing Web site and make sure it shows up or is functional on a mobile Web browser. Mobile-specific considerations must be made.
Careful product placement in movies, television and music videos can influence brand perception, build awareness and solidify an already-established reputation. Do luxury brands get it?
Swiss watchmaker Tag Heuer is debuting the Apollo Project, what CEO Jean-Christophe Babin is calling its “most radical, out-of-the-box, totally mind-blowing innovation to date, ” via a live press conference from BaselWorld on March 23.
The Ritz-Carlton is rewarding guests who belong to the Ritz-Carlton Rewards program by giving away gift cards that can be redeemed for a wide range of unique opportunities.
