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Backed by an email push, French powerhouse Chanel is using actress Keira Knightley to promote its Coco Mademoiselle fragrance with a new short film to drive online sales.

German automaker audi-a7-185Audi has partnered with T-Mobile to launch Audi Connect, a new service allowing consumers to use voice-activated Google Earth, Google Local Search and Sirius Traffic information from their 2012 Audi A7 vehicles.

Luxury experience site Gilt City has partnered with AEG to offer members exclusive VIP packages to some of the nation’s premier live music events.

Today in luxury marketing - Luxury retailer Harry Winston sees sparkling 2011; Tax authority checks into sale of Bulgari shares to LVMH; PPR luxury group goes green.

One of the biggest challenges that luxury brands face with counterfeiting is loss of business in terms of revenue. What should they do to get a handle on this?

New York's Trump International Hotel and Tower is personalizing its marketing strategy with direct mail postcards promoting the newly renovated location at One Central Park West.

Conde Nast's Vogue magazine has updated its mobile application to include sponsored luxury apparel and accessories from Gucci and David Yurman based on the weather and current trends.

All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.

Today’s luxury consumers are multichannel, tech-savvy and require a myriad of buying options that include a consistent in-store and online strategy.

Mercedes-Benz is taking its marketing strategy to new heights with a storybook iPad application.

Jewelry manufacturer Tiffany & Co. reported a 14 percent year-over-year increase in worldwide net sales, setting the standard for all American-owned luxury brands.

Footwear maker Jimmy Choo has collaborated with British brand rain-boot manufacturer Hunter to create a limited-edition boot in time for April showers.

Starwood Hotels & Resorts has amped up its online strategy via a new Web site to help affluent travelers plan and buy the perfect resort escape.

ORLANDO, FL – The mobile apps versus Web debate took center stage during a panel at International CTIA Wireless 2011's Mobile Marketing & Promotion pre-conference program.

Yves Saint Laurent brings its beauty products straight to the user via a new interactive window shopping iPad application developed by Hearst’s Cosmopolitan magazine.

Designer Karl Lagerfeld will premiere a short film series starring actor Rachel Bilson and Belgium's Magnum Ice Cream at the Tribeca Film Festival on April 21 in New York.

With Mother’s Day quickly approaching on May 8, London-based department store Harrods is promoting its luxury products via a Mother’s Day-inspired email newsletter.