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Keep aside LVMH’s voracious appetite for lustrous brands. Ignore its lust for luxury houses not ready to tie the knot. The name of the luxury game now is economies of scale. And that is the back-story behind the planned LVMH acquisition of Bulgari.

What better way to steer focus away from all the hoopla around John Galliano than to have an ad with Natalie Portman in a steamy encounter with a handsome gentleman?

Mercedes-Benz has been the ride of choice for many Hollywood celebrities, but this awards season was different.

Swarovski is leaving its mark on its most loyal customers by letting members of the Swarovski Crystal Society embellish their Facebook default pictures with the brand’s logo.

Just in time for the exhibition debut of the RS 3 Sportback at the Geneva Motor Show, luxury automaker Audi has teamed up with Gameloft for a mobile racing game in which users get to test-drive the vehicle and even have the chance to win one.

Today in luxury marketing - There's a BMW for that; Designing Dior: Who's next?; Anna Sui does line for Web site; China may pass Japan as biggest luxury goods consumer by 2015.

With any app, there is the challenge of reaching the consumer at the most relevant moment – the moment that she is most likely to be receptive.

The new iPad 2 has opened doors for luxury brands in terms of advertising and marketing opportunities such as one-to-one video chat with customers, augmented reality, in-app advertising and branded applications.

Search and social media pages have become an essential part in the purchase pathway for consumers, according to GroupM Search and comScore.

Starwood Hotels and Resorts is continuing its global marketing strategy with the launch of a Chinese language Web site that will complement the nine Luxury Collection and St. Regis hotels that will open before 2015.

Luxury brands may want to think twice before saying “I do” to ShopBop’s upcoming wedding boutique as the consistent discounting of products may drop their status in the luxury sector.

Exclusively In is letting consumers buy Indian-inspired luxury apparel, jewelry and home decor at discounted prices, about 70 percent less than what high-end retailers charge.

The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context.

Many luxury brands turned to online for more targeted marketing in the last few years. But with the volume of advertisers on the Internet growing exponentially, some are turning their attention back to print.

Neiman Marcus Group reported a 12.9 percent increase in year-over-year sales, indicating a significant boost in the overall luxury market.

Mercedes-Benz is targeting young, affluent consumers and bolstering its social media strategy with an online blog featuring a brand enthusiast.

Ralph Lauren is featuring its spring 2011 children’s collection with a storybook that showcases the brand’s digital, print and cause-related sides.

Christian Dior released a new application that allows users to share the Dior Addict lipstick line through social functionality.

Today in luxury marketing - CH Carolina Herrera sets up shop in Paris; Dolce and Gabbana mulling D&G options; Tiffany & Co. appoints new executive vice president; John Galliano apologizes, to face trial in Paris.

A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.