Department store giant Macy’s Inc. is bolstering Bloomingdale’s ecommerce presence and plans to add hundreds of new employees as part of an ongoing strategic initiative to connect shoppers more seamlessly across all sales channels.
Despite recent economic troubles, affluent consumers are still likely to buy high-end goods whether it is for a one-time indulgence or if they are purchasing for a loved one or family member.
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
French designer Yves Saint Laurent is taking strides into greener fields with New Vintage III, a line of apparel made from recycled fabric from the brand’s archives.
Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.
General Motors' Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.
Key to the development of your mobile site are decisions about the type of experience you want to offer your customers. Each experience can be linked to your business and brand objectives.
The luxury sector’s digital strategy stretches from Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.
Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
Austrian crystal connoisseur Swarovski is capturing the attention of consumers across New York with a cinematic video advertisement playing on digital billboards at Manhattan landmarks.
