Online retailer Net-A-Porter is extending its sales strategy by delivering a multichannel Web experience to affluent consumers with the launch of a mobile Web site.
Today in luxury marketing - The electric Rolls Royce: Luxury firm plans ecofriendly vehicle as sales see 171pc rise; Paltrow is Baume & Mercier brand ambassador; Perry Ellis to buy Rafaella.
Independent French fashion house Hermes has rebuffed the advances of conglomerate LVMH through its creation of a seemingly impenetrable holding company. But will it last?
Swiss watchmaker Tag Heuer has relaunched its Web site as a Flash-based, richly detailed experience teeming with branded content but missing any commerce elements.
Brands such as Rolex, Ralph Lauren, Salvatore Ferragamo, Mercedes-Benz, Hublot and many others have taken Monocle magazine’s mainly affluent readership into consideration when choosing to advertise in it.
How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?
As more consumers shift their media consumption from television to the Internet, online video advertisements have proven to be effective in driving return on investments.
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.
Today in luxury marketing - Ferrari celebrates 250 GTO's 50th anniversary; Crystal Renn is the new face of Jimmy Choo; Is men's wear back?; The rise of the new global elite.
Luxury lifestyle online publisher JustLuxe is an advertising option for high-end brands interested in reaching 2.5 million monthly affluents that visit the site with custom-built ads.
Starwood Hotels & Resorts' St. Regis New York gives guests a bite of the Big Apple with its custom E-Butler iPad application that serves as a concierge and an insider’s guide to New York.
