German designer Hugo Boss is testing out the analytical power of mobile as it draws consumers to special one-night events at its New York retail locations this month.
A number of high-end brands are targeting The Robb Report's ultra-affluent readership via the luxury-lifestyle magazine's holiday gift guide and iPad application.
Today in luxury marketing - Saving Valentino; The hunt is still on for Barneys; McLaren brings back the SLR for a limited-edition swan song; What if there was a Do-Not-Track list for online browsing?
To elevate a brand through mobile, firms need to be asking several key questions to ensure that a comprehensive and engaging, rather than a me-too approach, is taken towards application development.
Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.
Givenchy shows Liv Tyler's womanly side; A riveting behind-the-scenes look at Karl Lagerfeld's Pirelli calendar shoot; Viktor and Rolf on art, commerce and superstition.
Audi of America showcased its new electric car and charging station at the Design Miami sustainability forum last month in an attempt to market itself as an eco-friendly brand.
Auction house Christie's has launched a suite of mobile tools such as a device-optimized Web site, applications and SMS alerts to bolster its digital strategy.
Shoe designer Stuart Weitzman continues to extend its brand into the accessories space with the development of an eco-friendly handbag line made for its 2011 spring/summer line.
Today in luxury marketing - Check out the first video for Alexander McQueen's revamed McQ collection; Haider Ackermann does not want to make anymore men's clothes until he feels like it.
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
French brand Cartier debuted the Winter Tale holiday gift store to highlight its selection of jewelry and accessories while driving awareness through a marquee banner ad placement on The New York Times' Web site on Black Friday.
Swiss watchmaker Hublot is aiming to keep up with mobile marketing through the launch of an iPhone application that leverages the innovative usage of augmented reality and 360-degree views of its products.
