Saks Fifth Avenue is driving foot traffic to several of its locations as part of a cross-promotional effort with InStyle magazine that integrates the mobile social game Foursquare.
Twitter’s new analytics product launches at year's end and could be very helpful to luxury brands hoping to understand how to finetune and leverage their activity on the social media Web site.
Donna Karan is striving to produce a more effective and easy-to-use ecommerce experience by improving the security and efficiency of the site’s operational processes.
Today in luxury marketing - Burberry, Gucci battle for fans on Facebook; Shoppers spent as much on H&M Lanvin as they might have on real Lanvin; Fashion 2.0: The fashionable rise of Tumblr.
The launch of Lanvin’s limited-edition line of apparel with H&M has generated significant buzz among fashion fans but could do little other than dilute the French designer’s brand, according to some experts.
Saks Fifth Avenue consumers can now shop Alexander McQueen, Yves Saint Laurent, Marc Jacobs and other high-end designers via a new mobile commerce-enabled site.
The Los Angeles Times Magazine is increasing its focus on fashion and style in its pages, online and via branded events to generate heightened interest from luxury advertisers.
British automaker Jaguar is promoting its 75th anniversary with an interactive iPad application that highlights the brand’s history and shows off its C-X75 concept car.
Today, video is a must-have for e-businesses concerned with search engine optimization, conversion rates and brand identification – essentially, any company with an online presence and intent to succeed.
Search titan Google's fashion portal Boutiques.com could set a new standard for luxury ecommerce by providing consumers a more intelligent and personalized shopping experience.
Online retailer Bluefly.com has continued its push into the mobile space with the launch of an iPad application that offers consumers rich-media content and fashion shopping in one location.
