Promoting new Sapphire Reserve experiences, U.S. bank Chase is sharing its travel and dining trend predictions for 2026, naming Route 66’s centennial next year and the increased availability of EV charging stations among the factors fueling cardholder bookings.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Climbing 133 percent from Q1 to Q3 of this year, brands are expanding into the sector at greater speeds as the dominance of cosmetics faces pressure from shifting consumer priorities and market saturation.
Set against the glow of Paris, the French fashion house’s signature accessories, from the Capucines and Speedy P9 handbags to the classic Malle Courrier travel trunk, lead the holiday narrative.
Exclusive to cardholders, offerings include access to exclusive culinary reservations and hotel bookings, premium hospitality pop-ups and various entertainment hubs.