Accounting for 61 percent of today’s total market volume, the share of entry-level luxury buyers is shrinking, down 13 percent in 2024 compared to 2013, according to the 11th edition of the True-Luxury Global Consumer Insights report.
A new report outlines how a range of tools, from digital twins to spatial simulation, are playing an increasingly central role in luxury brand marketing.
Launched July 9 in the U.S., the effort uses redacted text, bleeped-out audio and provocative outdoor visuals to invite drinkers to “read between the lines.”
