Measuring sentiment, a new social listening study analyzes brand mentions on blogs, forums, review sites and more, exploring how emotions impact digital engagement across industries.
With new lipstick shades featuring cleaner formulations and fresh packaging, American actresses Anya Taylor-Joy and Yara Shahidi are two of four cast members starring in the French fashion house's latest campaign.
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Several multimillion-dollar bids have pushed the watch department at world sales leader Phillips in Association with Bacs & Russo into one of its best seasons yet.
Italian automaker Lamborghini is aiming to capture the attention of the gaming platform's 70 million daily active users, many of whom are on the younger side.
An iterative ad series from the LVMH-owned German luggage brand employs several tactics that proved to resonate with luxury audiences this year — three global icons star.
As the industry grapples with excess inventory, new opportunities emerge for strategic partnerships between luxury brands and sustainability-focused counterparts.
Consumer activity during Black Friday and Cyber Monday is on the decline in 2023, according to findings from New York-based research firm Earnest Analytics.
Taking the collection on tour in the second half of the year, the brand initially brought its high jewelry to life with marketing featuring Bollywood superstar Deepika Padukone.