Luxury retailers are failing to transition the customized, high-service experience that big spenders have become accustomed to from the store to their digital channels.
French fashion label Kenzo is letting consumers try their hand at music production through an interactive experience showcasing its spring/summer handbag styles.
NEW YORK - A Shinola executive at Intersect Fashion New York 2016 detailed how the watch designer developed a mobile-first redesign of its Web site, including its struggle to get all team members to embrace mobile.
Luxury Daily's live news from June 15 - Bugatti expands retail presence in Luisa Via Roma partnership; Gigi Hadid works out in Stuart Weitzman heels for fall; LVMH embraces pioneering spirit in Solar Impulse mentoring effort; Waldorf Astoria New York may see 1K guest rooms become private residences.
Today in luxury marketing - Givenchy’s fall ads interpret runway for reality; Donatella: The calendar is in a shambles; Fendi forced to retract opposition to Roma Pride using image of HQ; Luxury lineage: A brief history of the Ritz Paris.
Anbang Insurance Group, the owner of Waldorf Astoria New York, may repurpose 1,000 of the hotel’s guest rooms by turning the units into luxury condominiums.
Thanks to online data mining, 80 percent of luxury brands know their in-store customer base by name, according to a report by Contactlab and Exane BNP Paribas.
Italian fashion house Fendi is taking consumers on a jetset tour of pre-fall’s biggest trends through an interactive sponsored video created by Elle International.
Apple has opened both Siri and iMessage to developers, taking advantage of the significant interest in voice-based services and next-generation messaging to attract marketers and breathe new life into the iPhone.
Luxury Daily's live news from June 14 - Neiman Marcus revenues down 4.2pc in Q3; Tesla teams with Nordstrom for unconventional shopping experience; St. Regis Florence sold as Starwood looks to boost growth; Boodles renews sponsorship of countryside tennis tournament.
Today in luxury marketing - Alibaba’s Jack Ma: Better-than-ever fakes worsen piracy war; Will fashion's luxury watch divisions weather the downturn?; Hong Kong builders embrace art, design; Tag Heuer pushing brand in China: CEO.