U.S. fashion label Ralph Lauren is using a social video to highlight that all of its products, even those produced by a licensee, are held up to the same standard of quality.
Brokerage house Yacht Partners International is easing the process of chartering, selling, managing and constructing a yacht with the YPI Selection mobile application.
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
Email, a too-often-forgotten luxury marketing tool, especially in the age of social media, still delivers the highest rate of ROI of all marketing channels, with search engine optimization a distant second.
Affluent consumers will continue to spend on luxury travel experiences in 2015 despite the fact that the number of those who identified as undecided about their travel plans has doubled since 2013, according to a new report from Unity Marketing.
French jeweler Chaumet is partnering with the Académie des César to highlight young French actors in its “Revelations” project before the winners of the 40th annual César Awards Ceremony are announced Feb. 20.
Swiss watchmaker Jaeger-LeCoultre is helping owners set their watches’ moonphase complications without a trip to the boutique through a new mobile application.
Bulgari and Dior were among the advertisers to show off their “cool, confident style” in the February edition of Condé Nast-owned Architectural Digest.
