Today in luxury marketing - Fiat Chrysler sees $2.81B from Ferrari before spin-off; The house that fashion built; Mercedes revives Maybach name to challenge Rolls-Royce; New York Fashion Week's new name?
While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments.
Italian footwear and apparel brand Salvatore Ferragamo’s net profits dipped 5 percent during the first nine months of 2014 due in part by global instability.
Media conglomerate Condé Nast International is building out awareness for its publications in Thailand with the opening of a restaurant lounge in Bangkok on Nov. 15.
French footwear label Christian Louboutin has unveiled a limited-edition nail lacquer bottle with an asking price on par with a pair of its coveted pumps.
Consumers are becoming surgical with their time in stores and online, making slip-ups by retailers reverberate further than they once did, according to a new report by L2.
British department store Harrods is helping consumers decorate their Christmas tree with an in-application game that offers users various decorations to place upon the virtual tree.
The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.
French perfume maison Guerlain has invited its top customers and collectors to an undisclosed location to experience its rare and valuable fragrance bottles firsthand.
Luxury advertisers such as Chanel and Hermès jockeyed for attention in Bloomberg Pursuits’ holiday edition to spur gifting ideas for the imprint’s affluent audience.
