British fashion house Burberry further asserted Instagram's importance for fashion brands by unveiling the faces of its upcoming fall fragrance campaign on the platform.
L2 is accelerating its global expansion with a $16.5 million investment from venture capital firm General Catalyst and the appointment of two media and technology executives, Paul Sagan and Larry Bohn, to its board.
Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.
Rolls-Royce Motor Cars is looking to polish its brand image in the public imagination through a documentary conducted by Britain's Channel 4 that will air March 20.
France's Hermès is displaying the connection between its leather goods and timepieces through a chronological social video that shows the brand’s early pocket and wristwatches.
British automaker Aston Martin is showcasing its bespoke capabilities with a new configurator application that lets enthusiasts play with possibilities.
Ralph Lauren, Dior and Hugo Boss touted their suit collections in the “Men’s Style” issue of Fairchild Fashion Media’s men’s publication M magazine to represent the shift in menswear styles.
Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
The New York Times is expanding its travel program to include 21 land-based tours that further cement its position as an arbiter of taste and evinces the publisher's push for extra streams of revenue.
Italian fashion label Versace is introducing a new collection of women’s wrist watches through a dedicated Pinterest board to expand awareness for its entire range of timepieces.
Jaguar USA is capitalizing on the ongoing buzz generated by its "Good to be Bad" campaign with a Jaguar Villain Academy that will open to select guests in May.
The Ritz-Carlton Montreal is bolstering its support for local children's charity CHU Sainte Justine Foundation with a five-year $100,000 commitment and other efforts.
Ralph Lauren, La Prairie and Clive Christian reflected the wide range of offerings available at New York department store Bergdorf Goodman in the retailer’s spring 2014 magalog.
