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Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.

Italian fashion house Gucci is expanding the reach of its latest social video with a Spotify hub featuring playlists by popular DJs.

The LVMH-owned and editorially independent Web site Nowness has unveiled a new shoppable video feature to blend content and commerce.

Scottish whiskey distiller The Macallan aimed to capture the attention of up-and-coming technology entrepreneurs at the interactive aspect of Austin, TX’s South by Southwest festival March 7-11.

German automaker Audi's brand value rose 30 percent to $7 billion, while BMW climbed 20 percent to $29 billion, according to a new report by Brand Finance.

British automaker Jaguar Land Rover is sponsoring the first Invictus Games Sept. 10-14 that gives sick or wounded service members the opportunity to compete in a number of sports.

British stationery and leather goods maker Smythson has partnered with artist Quentin Jones on a collection of handbags, diaries and key chains bearing Ms. Jones’ cartoon drawings.

France’s Guerlain is taking a product-driven approach to the beauty tutorial by teaching enthusiasts how to achieve a specific branded look using a specific type of foundation.

Four Seasons Hotels and Resorts is preparing for its next around the world package April 20 through May 5 that centers on the arts while traveling throughout Europe.

Dior, Omega and Prada were among the marketers vying for attention in the newly redesigned Condé Nast Traveler's March issue.

Today in luxury marketing - Brunello Cucinelli affirms double-digit 2014 sales and profit growth; Michael Kors and Aerin Lauder talk style; At a luxury building on the Upper West Side, the perks start at the curb; Peter Philips named creative and image director of Christian Dior makeup.

The increasing use of mobile has put pressure on marketers to understand the mobile experience and design their mobile marketplace to appeal to today’s shoppers.

Luxury automakers are beginning to pair up with technology giant Apple to make their automobiles' user interfaces easier for iPhone owners to operate and more engaging.

New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.

Leather goods maker Hermès is continuing to tout its connection to equestrian sports with a three-day show jumping event held at Paris’ Grand Palais March 14-16.

Italian fashion label Gucci geared up its awareness initiatives for International Women’s Day on March 8 by releasing an iOS application for its Chime for Change organization.

Luxury marketers such as Chanel, Chopard and Vertu were included in Bloomberg Pursuits’ spring edition marking the magazine’s gravitation toward a full lifestyle publication.

The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.

Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.