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British fashion house Burberry is aiming for an increase in mcommerce with a banner advertisement on Vanity Fair’s mobile-optimized site.

Swiss watchmaker Jaeger-LeCoultre is building up its "Reinvent Yourself" video starring brand ambassador Diane Kruger with the inclusion of interactive features.

Italian label Giorgio Armani is promoting its Fifth Avenue concept store in New York through a new sweepstakes with Time Inc.’s InStyle magazine in order to spark the interest of aspirational consumers.

New York's Gramercy Park Hotel is partnering with the Gay and Lesbian Alliance Against Defamation to court same-sex couples with a package where proceeds support lesbian, gay, bisexual and transgender rights.

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

Luxury watchmakers may benefit from releasing exclusive products that elevate the brand's status among its competitors by highlighting history and expertise.

German automaker Mercedes-Benz is looking to stay ahead of its competitors by fine-tuning a Google Glass door-to-door navigation system that will likely pique the interest of technology enthusiasts.

British accessories brand Anya Hindmarch is taking fans behind the scenes of its recently opened New York boutique by posting images on Instagram that lead up to the grand opening Aug. 22.

Italian menswear label Ermenegildo Zegna is pushing its Essenze fragrance collection through a video, social media and its Web site to digitally convey each fragrances' aroma.

The Ritz-Carlton, Kapalua, HI is expanding its onsite garden to increase the amount of fresh produce used in its restaurant menus and to prepare for wellness activities in the fall.

Louis Vuitton, Chanel and Giorgio Armani continue to push their fall/winter collections while fine jewelry brands compete for attention among the fashion advertisements in the September issue of Condé Nast’s W magazine.

Four Seasons Hotel Bangkok and American Express Publishing's Travel + Leisure Southeast Asia are inviting guests to enter an Instagram contest to relish and document the World Gourmet Festival Sept. 2-8 in Bangkok.

From the GPS system to the fridge, from the car to the house, every single piece of hardware is undergoing deep transformation where the intelligence – the software – is extracted from the hardware and put out in the open for a third party to pitch in.

French label Christian Dior is generating interest in its One Essential skin care line through its Beauty Chronicles campaign that highlights the product line and offers information.

Footwear label Brian Atwood is partnering with department store chain Bloomingdale’s, Condé Nast’s Vogue and fashion bloggers to host in-store events to celebrate the new B Brian Atwood handbag collection.