Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
U.S. jewelry brand Tacori is taking fans behind the scenes of its Par Chance video campaign to explain what it means to be a "Tacori girl" through exclusive interviews.
Beauty maker Lancôme is expanding its Lancôme Show advertising campaign through a sponsored post and mobile advertisements on New York magazine’s The Cut as a way to maintain interest in the product line.
BMW of North America is enabling brand enthusiasts to adorn their lives with BMW accessories and share aspirational buys with friends through a Facebook social shopping application.
Whether you are launching a pilot project in 2013 or budgeting for 2014, understanding the return on your investment in your retail store solutions is a critical measurement of success.
Lost in the hubbub about Britain’s newest prince was the symbolism implicit in his name, which in fact speaks volumes about affluent millennials and luxury today.
French fashion house Chanel is advertising its skincare line through a video series featuring the return of previous brand ambassador, actress Diane Kruger, as well as other digital content on the brand's Web site.
Italian fashion house Giorgio Armani is extending its “Frames of Life” eyewear campaign by encouraging fans to create short videos on mobile video-sharing application VideofyMe using its own branded filter.
Fine jewelry maker David Yurman shows off its fall collection through a video that pays homage to the photographer who has captured 12 years of advertising images and upholds the personalities of campaign models.
The North Carolina Museum of Art in Raleigh, NC, is celebrating German automaker Porsche's innovations throughout the years with an exhibition showcasing 22 quintessential models.
Viceroy Hotel Group's Snowmass, CO, property is sending cycling enthusiasts to the sidelines in VIP viewing areas to watch the USA Pro Challenge glide through the bumpy terrain with a curated package.
Today in luxury marketing - Louis Vuitton investigates sexism and racism claims; Bottega Veneta says H1 2013 sales grew 12.9pc; Bidding begins on Jones Group; BMW profit declines as spending up to keep ahead of Audi.
A growing number of marketers are experimenting with and leveraging the mobile medium, learning the best ways to expand their strategic marketing competency, although many have experienced a few bumps along the way.
LVMH Moët Hennessy Louis Vuitton's acquisition of Hotel Saint-Barth Isle de France will bolster the luxury conglomerate's presence in the travel and hospitality sphere.
