Italian automaker Ferrari and Champagne brand Veuve Clicquot are raising awareness for their shared values of performance, high standards, creativity and boldness with a new events partnership.
Auberge Resorts is appealing to affluent travelers’ desire to experience the local culture of the destinations to which they travel through a new culinary program at its North American properties.
Mercedes-Benz Financial Services is boosting its customer service by offering its mobile application in new vehicles to help owners manage their accounts on the go.
High-profile luxury brands consider China a top market for sales potential, while high-end retailers are in the earlier stages of entry into the country.
Italian fashion house Fendi is showing the craftsmanship that went into its relaunched Selleria collection through global multichannel efforts that span store windows, a microsite and social media.
Four Seasons Hotels and Resorts is updating its storytelling strategy with a magazine redesign that delivers a more modern approach, expanded content and a stronger point of view.
Italian footwear label Salvatore Ferragamo is bridging the gap between the themed window display at its New York flagship boutique and its Italy-based museum exhibition through a QR code.
Louis Vuitton, Christian Dior, Cartier, Valentino, Ralph Lauren and many other luxury advertisers are reaching the 1.6 million readers of the latest WSJ. Magazine, out for the United States’ Memorial Day weekend.
Today in luxury marketing - Ralph Lauren sales miss estimates, but it sees a pick-up; Fabrizio Cardinali appointed Dunhill CEO as change continues at Richemont; Luxury-goods companies go to great lengths for China's VIP shoppers; Luxury buyers preferring bright colors over sober classics.
If Saks Inc. goes through with the leveraged buyout of its company, the result could either spur international growth of the retailer or hollow out the company depending on the buyer’s intentions.
Italian footwear label Salvatore Ferragamo is raising global awareness for the story of its founder through the brand’s first comic book that ties in with a current exhibition.
The Leading Hotels of the World is showcasing its properties in a collaborative film project that is part of its 85th anniversary cinema-themed campaign.
Porsche Cars Great Britain is enticing top-tier automobile owners and enthusiasts by showcasing the innovations of its iconic Carrera during the model's 50th anniversary year.
Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.
Louis Vuitton, Chanel, Christian Dior, Cartier, Omega and other luxury advertisers helped to propel the June issue of Architectural Digest up 43 percent in ad pages since the same issue last year.
