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Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.

Fashion house Oscar de la Renta is refreshing the customer experience on its ecommerce site by offering personalized shopping and fitting profiles with True Fit technology.

Italian fashion house Gucci is flaunting its spring/summer 2013 collections through a short, fast-paced video that shows off both men’s and women’s apparel and accessories.

Watchmaker and retailer Tourneau is raising awareness of its Certified Pre-Owned collection among its social media followers through a storytelling campaign.

Auction house Christie’s is offering luxury real estate seekers a digital version of its print magazine through a new iPad application.

Hermès and Ralph Lauren tweaked the focus of their spring campaigns to be appealing to readers of Architectural Digest’s April issue, while jewelers and high-end home advertisers stuck with ongoing campaigns.

Today in luxury marketing - Karl Lagerfeld shoots Cara Delevingne for Melissa magazine; Ferrari unveils the ultimate, and ultimately self-referential, Ferrari: The Ferrari LaFerrari; Mercedes-Benz releases stunning first images of 2014 S-Class; Designers at Japan Fashion Week target growing Asian market.

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

Many fashion designers are moving into the spotlight by showing off other talents, but how much does this additional exposure really help a brand?

Italian fashion house Gucci is driving traffic to its newly updated mobile Web site through alluring ads on New York magazine’s The Cut.

Instagram is proving to be a shining star for brands to tie together mobile and social marketing efforts. Companies such as Taco Bell, Urban Outfitters and Chobani are tapping into this opportunity to make Instagram content prominent on their Web sites.

Driven by the proliferation of smartphones and tablets, ecommerce sales in the United States are expected to grow at a compound annual growth rate of 10 percent in the next five years, according to a new report from Forrester Research.

Flexjet is shifting its business model to tailor each customer journey and has added a new position to the company’s roster to address the need for personalization.

Ralph Lauren, Louis Vuitton and other luxury marketers are seeking out the affluent, cultured readers in the April issue of Condé Nast’s Tatler magazine.